What must you do to make your custom connector available to other companies?

To make your custom connector available to other companies, submitting the connector for certification is an important step. Certification ensures that the custom connector meets Microsoft's quality and security standards, making it suitable for broader use in various environments. This formal validation provides peace of mind to other users and organizations about the reliability and compatibility of the connector with existing applications and services.

When a custom connector is certified, it can be more easily discovered and adopted by different companies through official channels. Without this certification, even if a connector is shared or published elsewhere, it may not reach its intended audience or may not inspire the same level of confidence in potential users.

Publishing the connector on platforms like Microsoft AppSource can indeed help distribute it to a wider audience. However, without the certification process, the connector may lack the necessary credibility that encourages other companies to integrate it into their workflows. Similarly, sharing on GitHub or making it open source can promote accessibility and collaboration, but it does not inherently guarantee the level of trust that certification provides.